A Danish website is staging a bizarre contest offering an iPhone for the man with the smallest penis.
Morten Fabricius, owner of the singlesex.dk website, admits the competition is “weird and funny and almost too much”.
“It’s a competition which is at the core of manhood, the most important thing for a man,” he said, according to RawStory.com.
Contestants are asked to send a photo to the website of their penis with measuring tape next to it.
The man with the smallest penis will win an iPhone. The men who come in second and third place will get an iPad.
Mr Fabricius says the website has already received half a dozen entries which are being vetted to ensure they are genuine.
Entries for the contest will be accepted until the end of January, and some sex experts believe it may have some positive benefits.
Sex educator Jamye Waxman told The Huffington Post: “It’s a good opportunity for guys to accept what they’ve got.”